<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"><channel><title><![CDATA[K9 Investment Research: NOW]]></title><description><![CDATA[ServiceNow]]></description><link>https://www.k9investmentresearch.com/s/now</link><image><url>https://substackcdn.com/image/fetch/$s_!fMHt!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3ebb4fd1-f95f-42a3-956a-8c266762dafe_1024x1024.png</url><title>K9 Investment Research: NOW</title><link>https://www.k9investmentresearch.com/s/now</link></image><generator>Substack</generator><lastBuildDate>Fri, 12 Jun 2026 06:57:56 GMT</lastBuildDate><atom:link href="https://www.k9investmentresearch.com/feed" rel="self" type="application/rss+xml"/><copyright><![CDATA[K9 Investment Research]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[k9investmentresearch@substack.com]]></webMaster><itunes:owner><itunes:email><![CDATA[k9investmentresearch@substack.com]]></itunes:email><itunes:name><![CDATA[K9 Investment Research]]></itunes:name></itunes:owner><itunes:author><![CDATA[K9 Investment Research]]></itunes:author><googleplay:owner><![CDATA[k9investmentresearch@substack.com]]></googleplay:owner><googleplay:email><![CDATA[k9investmentresearch@substack.com]]></googleplay:email><googleplay:author><![CDATA[K9 Investment Research]]></googleplay:author><itunes:block><![CDATA[Yes]]></itunes:block><item><title><![CDATA[ServiceNow: Pricing a Broken Model or a Slowing Compounder?]]></title><description><![CDATA[ServiceNow (NOW) Initiation]]></description><link>https://www.k9investmentresearch.com/p/servicenow-pricing-a-broken-model</link><guid isPermaLink="false">https://www.k9investmentresearch.com/p/servicenow-pricing-a-broken-model</guid><pubDate>Fri, 01 May 2026 19:09:53 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/4923999d-a21b-450d-846e-de13f2e93e3f_1280x630.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!-2w3!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fda095bcf-0936-4500-a645-bd6ec03f8346_800x450.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!-2w3!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fda095bcf-0936-4500-a645-bd6ec03f8346_800x450.jpeg 424w, https://substackcdn.com/image/fetch/$s_!-2w3!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fda095bcf-0936-4500-a645-bd6ec03f8346_800x450.jpeg 848w, https://substackcdn.com/image/fetch/$s_!-2w3!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fda095bcf-0936-4500-a645-bd6ec03f8346_800x450.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!-2w3!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fda095bcf-0936-4500-a645-bd6ec03f8346_800x450.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!-2w3!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fda095bcf-0936-4500-a645-bd6ec03f8346_800x450.jpeg" width="800" height="450" 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srcset="https://substackcdn.com/image/fetch/$s_!-2w3!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fda095bcf-0936-4500-a645-bd6ec03f8346_800x450.jpeg 424w, https://substackcdn.com/image/fetch/$s_!-2w3!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fda095bcf-0936-4500-a645-bd6ec03f8346_800x450.jpeg 848w, https://substackcdn.com/image/fetch/$s_!-2w3!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fda095bcf-0936-4500-a645-bd6ec03f8346_800x450.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!-2w3!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fda095bcf-0936-4500-a645-bd6ec03f8346_800x450.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>ServiceNow (NOW) has compounded revenue at ~20% for over a decade, with best-in-class retention and steadily expanding margins. By any traditional SaaS metric, NOW is a high-quality compounder.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!4302!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5aa58f4a-bbc3-4905-988d-29d51cd15271_834x574.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!4302!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5aa58f4a-bbc3-4905-988d-29d51cd15271_834x574.png 424w, https://substackcdn.com/image/fetch/$s_!4302!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5aa58f4a-bbc3-4905-988d-29d51cd15271_834x574.png 848w, 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stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>And yet, following its <a href="https://investor.servicenow.com/news/news-details/2026/ServiceNow-Reports-First-Quarter-2026-Financial-Results/default.aspx">Q1 2026 earnings</a>&#8212;where the company beat expectations and raised full-year subscription guidance to ~$15.7 billion (~21% constant currency growth)&#8212;the stock sold off sharply, now down more than 40% year-to-date.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!Cpqi!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F117d65bc-c77d-422e-96b8-314b00b4a77e_1372x596.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!Cpqi!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F117d65bc-c77d-422e-96b8-314b00b4a77e_1372x596.png 424w, https://substackcdn.com/image/fetch/$s_!Cpqi!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F117d65bc-c77d-422e-96b8-314b00b4a77e_1372x596.png 848w, https://substackcdn.com/image/fetch/$s_!Cpqi!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F117d65bc-c77d-422e-96b8-314b00b4a77e_1372x596.png 1272w, 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pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>At the center of the selloff is a simple but critical question:</p><p><strong>Does AI break the SaaS seat model&#8212;or does it make orchestration platforms like ServiceNow more valuable?</strong></p><p>If AI compresses seat-based pricing, the economics of the model change. If it expands the value of orchestrating work across the enterprise, ServiceNow may be better positioned than ever.</p><h4><strong>The Business</strong></h4><p>While companies like Salesforce and Workday function as &#8220;systems of record&#8221; (massive databases storing customer or employee information), ServiceNow operates as a <strong>system of action</strong>. It sits above a company&#8217;s fragmented software stack, acting as the connective tissue that coordinates how work actually gets done.</p><p>The example/workflow below illustrates the point. Hiring a new employee isn&#8217;t a single action, it&#8217;s a sequence:</p><ul><li><p>IT provisions a laptop and software licenses</p></li><li><p>HR sets up payroll and benefits</p></li><li><p>Security grants badge access and network permissions</p></li></ul><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!UaDt!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F616b139d-dd42-4f2a-a73d-eca53360c67f_1429x756.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!UaDt!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F616b139d-dd42-4f2a-a73d-eca53360c67f_1429x756.png 424w, https://substackcdn.com/image/fetch/$s_!UaDt!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F616b139d-dd42-4f2a-a73d-eca53360c67f_1429x756.png 848w, https://substackcdn.com/image/fetch/$s_!UaDt!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F616b139d-dd42-4f2a-a73d-eca53360c67f_1429x756.png 1272w, https://substackcdn.com/image/fetch/$s_!UaDt!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F616b139d-dd42-4f2a-a73d-eca53360c67f_1429x756.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!UaDt!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F616b139d-dd42-4f2a-a73d-eca53360c67f_1429x756.png" width="1429" height="756" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/616b139d-dd42-4f2a-a73d-eca53360c67f_1429x756.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:756,&quot;width&quot;:1429,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:&quot;&#128433; ServiceNow - Scaling to $10bn in ARR&quot;,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="&#128433; ServiceNow - Scaling to $10bn in ARR" title="&#128433; ServiceNow - Scaling to $10bn in ARR" srcset="https://substackcdn.com/image/fetch/$s_!UaDt!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F616b139d-dd42-4f2a-a73d-eca53360c67f_1429x756.png 424w, https://substackcdn.com/image/fetch/$s_!UaDt!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F616b139d-dd42-4f2a-a73d-eca53360c67f_1429x756.png 848w, https://substackcdn.com/image/fetch/$s_!UaDt!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F616b139d-dd42-4f2a-a73d-eca53360c67f_1429x756.png 1272w, https://substackcdn.com/image/fetch/$s_!UaDt!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F616b139d-dd42-4f2a-a73d-eca53360c67f_1429x756.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Without an orchestration layer, this process becomes a mess of emails, Slack messages, and manual handoffs, a slow, expensive drain on enterprise productivity. Each step lives in a different silo. ServiceNow stitches them together, using automated integrations to ensure tasks move across departments without friction.</p><p>This positioning, sitting between systems rather than competing with them, is what makes the model so powerful.</p><p>To understand why this is increasingly important (and defensible in an AI world), it helps to frame ServiceNow within the enterprise data stack.</p><p>The lower layers (compute, storage, even AI reasoning) are rapidly commoditizing as inference costs collapse. But ServiceNow has anchored itself at the very top of the stack:</p><ul><li><p><strong>Layer 6: Action &amp; Orchestration</strong> &#8212; triggering workflows across hundreds of systems</p></li><li><p><strong>Layer 7: Governance &amp; Identity</strong> &#8212; permissions, audit trails, compliance logic</p></li></ul><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!8DBD!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F17b3f0b1-7937-4534-a482-575cf87f1ed4_1024x687.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!8DBD!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F17b3f0b1-7937-4534-a482-575cf87f1ed4_1024x687.jpeg 424w, https://substackcdn.com/image/fetch/$s_!8DBD!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F17b3f0b1-7937-4534-a482-575cf87f1ed4_1024x687.jpeg 848w, https://substackcdn.com/image/fetch/$s_!8DBD!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F17b3f0b1-7937-4534-a482-575cf87f1ed4_1024x687.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!8DBD!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F17b3f0b1-7937-4534-a482-575cf87f1ed4_1024x687.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!8DBD!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F17b3f0b1-7937-4534-a482-575cf87f1ed4_1024x687.jpeg" width="1024" height="687" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/17b3f0b1-7937-4534-a482-575cf87f1ed4_1024x687.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:687,&quot;width&quot;:1024,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:&quot;, AI generated&quot;,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt=", AI generated" title=", AI generated" srcset="https://substackcdn.com/image/fetch/$s_!8DBD!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F17b3f0b1-7937-4534-a482-575cf87f1ed4_1024x687.jpeg 424w, https://substackcdn.com/image/fetch/$s_!8DBD!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F17b3f0b1-7937-4534-a482-575cf87f1ed4_1024x687.jpeg 848w, https://substackcdn.com/image/fetch/$s_!8DBD!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F17b3f0b1-7937-4534-a482-575cf87f1ed4_1024x687.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!8DBD!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F17b3f0b1-7937-4534-a482-575cf87f1ed4_1024x687.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>This is where the real leverage sits. An AI model can tell you how to provision a laptop. But it doesn&#8217;t know who has budget approval in the Berlin office, which cost center to charge, or what security clearance is required. That context built over years of configuration, policy, and usage&#8212;is embedded inside ServiceNow; that&#8217;s the moat.</p>
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